King, R. Sherwood, ed. Compiled by H. J. Stoeckel, foreword by Dale Houghton

Bookvertising, with 85 studies and expert opinion on "How to Prepare Successful Bookvertising"

New York: Saybrook House, 1942. First printing. Hardcover. First edition, 1942, quarto, cloth, no dust jacket, very good copy, minor wear, a little musty. 203 pp, illustrated. "Case studies" where directors of advertising at major companies discuss how they advertise in print form their new products etc. Very Good. Item #H5537

Price: $45.00 save 33% $30.15